The sudden changes in the eCommerce industry are providing new opportunities for all, including digital marketing services. The shift from a physical to digital environment enables us to experiment and explore new ways of promoting our business.
From engagement-driven content marketing, podcasts, social media ads, and even podcasts subscriptions to push notifications on eCommerce website visits. The industry offers a lot more opportunities for ecommerce development than ever before. Having said that, it is important to know what lies ahead in the next few years.
So, what lies in the future? What will be the eCommerce development trends of 2022? Let’s find out.
The traditional process of searching, comparing prices on different websites, downloading the product description and reviews, requesting more information, or calling customer service is tiring. You can retain more customers by automating the interaction with your customers.
Chatbots are AI-powered software which provides seamless chat support to your customers without any delays. A chatbot can be used to search for products, receive notifications about new products, give product descriptions and reviews, answer FAQs, etc.
With this technology, an eCommerce agency can get the most potential customers on their website and change their shopping patterns. With this, your customers will get a fast and efficient response time by getting through with the bots.
The internet is moving towards mobile devices. The web already offers all the features and products online on mobile devices.
The predictions are that by 2022, 50% of all traffic on the internet will be on mobile devices. That means that everything you do online should be for mobile devices.
This change is already happening, with ecomm giant Amazon offering products for smartphones and tablets as well as selling online products at physical stores.
Mobile-first directive will continue to occur because people use smartphone apps more than laptops or desktop computers to browse the internet. It would be best to hire the best ecommerce developer to reduce the complexity of the website and get the best results from this directive.
Blockchain Technology in Ecommerce
Blockchain technology has slowly become mainstream in every industry. It is because of its ability to keep data secure without any issues or breaches of security. Furthermore, blockchain technology was developed to decentralize the cryptocurrency Bitcoin, which means that there will be no single point of failure to create issues with data security or transaction ledger.
One of the problems that eCommerce development faces is that there are no industry standards for accepting cryptocurrency. So, the eCommerce platform vendors cannot integrate cryptocurrencies because there are no tools available to integrate them.
Blockchain technology eliminates these issues, and eCommerce platforms can accept cryptocurrencies like Bitcoin, Etherium, etc. As a result, it will cut down on transaction costs and keep your customers safe while making payments.
Chatbots Come to the Frontend
Chatbots on the frontend are not new, but it has already become mainstream in some eCommerce platforms. Facebook Messenger has already added support for ordering pizza, Uber, and Dominos.
Amazon has also created its own Chatbot, which can be used to order products on Facebook Messenger. The chatterbot was developed by Amazon to help you order products using an automated format rather than using the actual app of Amazon. Thus, you can use it on any device like your phone or laptop.
An eCommerce developer can use this opportunity to create a chatbot for their website. It will help them automate their customer support and increase conversions. If you want to do that, then it is advisable to use the WordPress chatbot plugin by Hover.
Machine Learning for Product Discovery
In eCommerce development and SEO, the keywords that are used for searching products across the web are often the same. In this case, it is sometimes hard to find a specific product from your search. This problem can be solved by using machine learning. The machine will process the data and find the best match.
With this development, you will be able to find a variety of products if you have a database with a variety of products. The algorithm will scan through the collection and find different choices for you.
Machine Learning Will be Used for Ads
The other method that machine learning can be used in eCommerce is for designing ads. This technology can effectively target users based on their previous browsing history. For example, if you are using an app on your phone, it can use that information to target you with banner ads for different products.
Thus, the ad will meet the needs of both the advertisers and consumers while injecting money into various eCommerce websites. It will also help users choose specific product categories by showing related products while browsing.
Simplicity and Convenience During the Buying Process
Another significant challenge for the eCommerce development industry is to make the buying process as easy and convenient as possible for their customers.
One way to ease the process is to make the checkout process less complicated. Another suggestion is to remove steps in the buying process that are not necessary, like unnecessary forms or surveys. These steps delay the conversion process and annoy your customers.
Another suggestion is to remove friction during the checkout process. Customers often go through unnecessary conflict, like waiting for shipping confirmation emails. There are also some products that are not available for sale directly on eCommerce websites, but you can order them online.
Keep in mind that customers are likely to buy online if they are appropriately persuaded. In addition, excellent customer service will help you win the trust of your customers after their first encounter with your eCommerce website.
The industry is going through a massive transformation, and it is likely to continue. The industry has already changed a great deal, but it is still evolving at a fast pace.
This change will eventually affect all aspects of businesses, including the growth strategies that eCommerce developers adopt. Hence, embrace the change and make it work for you and your venture.