With the new year upon us, many of us are setting resolutions and finding ways to make this year better than the previous. There are several ways that we can do that, especially as anything will be better than last year! For some, getting more exercise into our routines and spending increasing amounts of time outdoors might be top of the list, especially after spending more time than ever indoors in the last year. While for others, branching out into creative ways to boost income might be more preferential.
If you find yourself in the latter group – losing weight isn’t the be-all and end-all of a fresh start – there are many things that you will need to remember and consider when deciding to open a business. Many people have opened businesses in the last twelve months, thanks to finding new hobbies during the lockdown or by making the jump into the business world with an existing one. Whether you are a current business owner looking for a revamp or are a complete newbie branching out for the first time, there is a suggestion here for you! That’s where we are here to help you, business owner and budding entrepreneur! We have compiled an excellent guide below of points to remember when opening a business this new year and the tools that are available to help. Kick back, relax, and read on for more!
Physical Aspects of Opening a Business
When making your detailed business plan, you will want to ensure that the sections are broken up into manageable chunks and are ones that make sense. Like anything, you don’t wish for details to get mixed up or lost in translation; this could make the process more difficult. Ensuring that your plans are detailed and organised will ensure that your business opening runs as smoothly as possible and that there are measures in place to deal with any obstacles that you might potentially face.
Consider Whether to Open an Office Space or Shop
One of the first things that you will have to consider after deciding on what your business’s unique selling point will be is whether you will need a physical aspect to your business. Whether this is a physical shop or an office space, these are essential things to consider. Not only will this type of decision enable you to have some sort of base to build your business from, but it will provide your business with the adequate space that it requires to go about the day-to-day workings. Furthermore, when filling out necessary filing paperwork for registering your business, you will have an address and contact details available.
While it is essential to note the positives that having a physical office space or shop will bring to your business plans, it is also paramount that you consider the potential negatives that it could have. The main vice of having something like this is the running costs, including rent, utilities, and insurance. For some businesses, they must have an office space of some sort to conduct their work. But, if the last year has shown us anything, it is that a lot of jobs can be done from home, with some businesses choosing to move the entirety of their practices online for the foreseeable. If you have discovered that you do not need a physical aspect to your business, then quite simply don’t worry about it! Use the money you save on the costs associated with running an office space or shop and reinvest it into your business in other areas.
Colour Schemes and Logos
A rather fun part of owning a business, if we do say so ourselves! Having decided what your business is going to do and whether you will require a physical base or not, you next need to consider the identifiable aspects of your business, the colour schemes, and logos! While this might seem like a small detail to some, this is what will enable your business to stand out against competitors and make your business easily identifiable to potential, existing, and new customers. Selecting a colour scheme that complements your business’s services and products is essential, but make sure it isn’t something that will blind the customer!
Furthermore, ensuring that you use the colour schemes and logos throughout other aspects of your business is also essential when promoting your business’s consistency and branding. Using the colours and logos throughout any website and social media will ensure that online customers can understand and recognise that it is you, without needing to do any sort of investigating and searching. This leads us onto the next part of our helpful guide; the online world of opening a business!
Online Aspects of Opening a Business
This is where things can get a bit complicated and time-consuming; there are far more components to consider when mulling over the online aspects of a business compared to the offline. Fear not, budding entrepreneur! We have broken the online elements down into manageable chunks and provided information about tools that are easily and readily available for you, all at the touch of a button.
The online world can be a scary place. With technology advancing by the day, there are always new things to learn and new things to remember when branching into this area, especially as a business owner. While it can certainly seem scary, it will also enable you to expand your business, potential services and reach a wider audience. You and your business will not be restricted by geographical locations when wanting to trade, so this is certainly something that any business owner should be considering. Most certainly, after the year we have had, many businesses have shifted onto the online world, so it something that should be at the top of a business plan when wanting to open a company in 2021.
Utilising Social Media
Social media is one of the most powerful tools that a business can use in the online world. Millions of people use social media every day, and it is an excellent place to not only market and advertise your business and its products/services but is also a really great place to correspond and build relationships with customers. Being active on social media and engaging with customers will not only provide you with an excellent reputation of being responsive but will also allow positive things to be said about your business by customers to other potential customers. Not to mention, using social media will enable you to be creative while still advertising your business in the way that you want to.
There is, however, a strategy behind using social media, and this is something that must be considered when wanting to make the most out of it for your company. Planning what content you will be posting, and scheduling exactly when the posts will be uploaded, will ensure that you maximise the audience reach as much as possible. By engaging with accounts similar to your own and being active on social media daily, you are sure to rack up a decent number of followers in no time at all! Not to mention, the more effort that you put into how you use social media, the more it will pay. By encouraging your followers and customers to engage with your account and what you are posting, you are more likely to reach more audiences and customers. Whether this is hosting regular competitions and giveaways or having creative and fun content that incorporates the audience. The choice is entirely up to you!
Search Engine Optimisation
These three words seem out of this world for those of us who are not clued up on the tools of the technological world. While it can seem daunting trying to get your head around this type of tool and how best to make it work for your business, it can certainly be done. If you are an existing business owner, you probably have some sort of understanding of what SEO is and how it benefits the ways that your business reaches online consumers. However, if you are entirely new to this territory, you are sure to want some sort of guidance on how best to use the tool, and for the most part, where best to start.
If this is the case, consider hiring the services like those of PWD SEO agency in Perth. Providing a multitude of services, you are sure to find something here that suits your business’s needs and growth. Whether you are merely searching for support and guidance when navigating the SEO world, or more hands-on help with managing the SEO of your business, there is something available for you. SEO is vital to how your website appears on search engines, and as a result, will affect how customers see your website. We all know that we don’t want to spend hours scouring through every result page produced by Google and other search engines; instead, we opt to browse through the selection on the front page. Having adequate SEO levels within your website, social media accounts, and other related services will ensure that you are one of the businesses that are appearing at the top of the list. By utilising the benefits that SEO companies provide, you are sure to get the edge on your competitors!
Reviewing Practices Regularly
This is something that you should be doing regularly, no matter what you are reviewing. Whether you are examining the practices that your business is taking, reviewing the tools you are using to complete your business’s day-to-day business, or contemplating how you are using social media, reviewing regularly is essential. Not only will this allow you to compare what is working and what isn’t, but it will also enable you to weed out anything which might be slowing down the growth of the business. Allowing other members of your business to have an input in this process is also essential. They might spot something that you have not noticed or recognised and may well be able to provide solutions to any issues that arise.
Concerning online practices, regularly reviewing the traffic generated on each post and how much the audience engages with the post will allow you to note what the customers want to see and how best it brings people to your company. Varying the types of posts that you use and the platforms you are posting on will allow you to mix things up and try different techniques to find what works best for you and your business.
Things to Note
While all things we have described above are essential to remember, there are also other things to consider when wanting to open a business this new year. The main thing to consider is what might work for another company is not sure to work for you. Each business is different, and while you may provide similar products or services to others, there is no guarantee that what they are doing will work for you and vice versa. It is crucial to note what competitors are doing, as this will enable you to spot any gaps in the market or in what they are doing, so you can change practices and fill them. This does not mean that you should monitor everything they are doing; this will take your focus away from the bigger picture for your business.
What’s more, you don’t want to pressure yourself to be successful straight away. Opening a business is a learning curve, and results take time, like anything else in life. With the right mentality, support, and services available, you are sure to reach the success levels that you are aiming for in no time! While it seems natural to compare yourself to your competitors in terms of how successful they are, as specified before, each company is different. You will go through bouts of success and failure, but each will allow you to learn and develop to become bigger and better.
Be confident in your abilities, budding entrepreneurs! The sky is the limit, so what are you waiting for?! Put those wheels in motion, and open that business.