Marketing

Improving the User Experience Through Content Marketing

Google is prioritising the user experience with Core Web Vitals now being an important ranking factor. This means everything from page load time to the time it takes for a page to become interactive are of huge significance. But there’s another element that can enhance the user experience and that’s quality content. After all, Google recently said this:

“While all of the components of page experience are important, we will prioritise pages with the best information overall, even if some aspects of page experience are subpar. A good page experience doesn’t override having great relevant content.”

So here’s what you should do:

#1 Create Content That’s Relevant

When it comes to user experience, make sure consumers are getting what they expect from ads, headlines and links. The clickable, eye-catching content you promote should reflect the content you deliver to your audience. If it doesn’t it could boost bounce rates and result in people never wanting to click your links again. In other words, be consistent and don’t waste people’s valuable time – they’ won’t appreciate you for it.

#2 Focus on the Various Buying Stages

Customers at different stages of the buying process are going to have different needs. So, to enhance the user experience through content you really need to think carefully about what you’re saying and to who. Those landing on your webpage for the first time would benefit from information about your products and services. While those further down the sales funnel could benefit from direct calls to make a purchase. Returning buyers on the other hand could have content messages tailored around previous purchases while those who have added products to their basket but not purchased yet could get a tailored reminder.

#3 Create Question and Answer Content

When it comes to SEO services Kent, voice search has become a huge focal point. Agencies are now optimising for voice search because more and more consumers are looking for products and services with the help of a device such as Siri and Alexa. So if you want to improve the user experience it’s a good idea to break your content into question and answer sections which answer common questions related to your keyword.

#4 Choose Easy-to-Read Colours and Fonts

Improving the user experience from a content perspective means choosing easy-to-read colours and fonts. There are still websites out there placing white content on a yellow background or dark blue text on a black background and that’s extremely difficult to read. When it comes to branding, think carefully about your colour scheme and fonts as you don’t want to make life difficult for end users.

Contact Whitefish Marketing today for SEO services Kent and create a content marketing experience your consumers will remember.

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