As a small business owner, discovering new ways to find more customers is always great. In today’s post, we’ve put together some useful tips and tricks that will help you boost your digital presence using social media, allowing you to find more potential customers in no time at all.
Post great content
One of the best ways that you can expand your presence and find new customers is by posting lots of engaging content. Whatever niche you’re in, it’s important to take a step back from your campaign to determine whether you’re really giving your followers the sort of content they are interested in. For fashion businesses, for example, news on celebrities, the latest health and beauty trends and top tips on big events like Halloween and Christmas should be part of your content. If you don’t know what to post or you don’t have the time to create your own content, then consider paying a company such as 99social to manage your social media activity for you.
Another way to drive engagement, grow your follower count and encourage users to click through to your website and buy your products is by running a giveaway. You could offer your followers a free nights’ stay in a hotel, a hamper full of your products, a free trial of your service or a once-in-a-lifetime experience. The reason why giveaways are so popular is because they can give viral in no time at all – and if your post has thousands of likes or retweets, then at least some of those people are going to want to visit your site and find out more about what you offer.
Tweet along to live events
Tweeting along to major events, whether that’s television shows, sporting events or business events, can help to spread the word about your business and position you as an authority within your niche. People will likely engage with your tweets, bloggers will share them on social media, and you’ll quickly be able to piggy-back off of the success of a live event and use it to your advantage, even if it has nothing to do with your business. Twitter hours are also a great way to boost engagement and get more people talking about your products and services, so give them a go and see what happens – you might just be surprised at the results!
There you have it – just some of the ways in which you can find more followers using social media. Remember that it takes time to boost your follower count and engagement, so be persistent and don’t give up – in time, your social networking accounts will make you money.