A little birdie tells us you’re looking to start your own business. Exciting!
When approaching your startup, it is essential to consider how you will implement social media. A common mistake many startups make is not implementing a strategy to determine and utilise their online presence. Many people do not understand the importance of social media when growing a business and see it as something fun and easy to use. Furthermore, they do not realise that damaging your online reputation can be easy if not executed right. Working with a global social agency can help you figure out your initial social media strategy and identify the key platforms you should use to target your audience.
In this blog post, we will help you avoid these common mistakes and give you the low-down on all the tips and tricks on how to use social media for startups.
Table of Contents
First thing’s First
Identifying which social media platforms are helpful to your brand will be the first port of call. Of course, the giants, such as Facebook, Instagram, YouTube, LinkedIn and Pinterest, tend to generate the most positive impact on businesses. However, before you dive straight into creating profiles, you must first identify an existing audience for your brand on these platforms. If they do not exist, it would be wise to step away.
Shortlist roughly four to five social media platforms on which you have managed to discover an existing audience and run campaigns to learn which perform best and gain the most traction. These will be the most beneficial to your startup.
Utilising tools such as Facebook’s target audience feature will be of more help than you think. This allows you to market using attributes such as age, interests, behaviour, area, country and bios related to your startup’s niche. Doing so will set off an excellent reputation within your community.
We know it may sound obvious, but ensure that you get creative with your content and post that which is visually appealing to hook your audience in. Over 95 million photos and videos are shared on Instagram daily, so think about how you can tailor your aesthetic to ensure that your posts stand out from the rest.
A quick and easy way to ensure that your posts are made visible is to capitalise on what’s trending. This is not to say you should hop on every single trend created, but a select few. Use the hashtag insights offered by Twitter if you are stuck for inspiration and capitalise on national holidays such as Valentine’s Day and Christmas.
It is no secret that most social media is consumed on a mobile device nowadays as opposed to a desktop. Therefore, ensuring that your posts are compatible with mobile devices is critical. Alongside this, recognising that the future potential lies within the metaverse and that AI influencers are a successful marketing tool will also set you up with a strong foundation for future success.
Track your Data
Startups can get overwhelmed by the initial fast pace and growth on social media and tend to neglect to keep an eye on what isn’t doing so well. Without a doubt, tracking and measuring your data after running test campaigns is imperative for improvement. This looks like keeping an eye on engagement rates, impressions, views and reach. Having a regular look at your startup’s social metrics, you will be able to decipher the do’s and don’ts of your strategy and move onwards positively.