To the sector of Information Technology, the mode of e-commerce was a contributor that was revolutionary. Most people have different definitions of E-commerce. However, the word e-commerce has expanded and developed over the past few years. Thus, it also included various other contrivances in it too such as online shopping platform similar to businesses, startups that are technological, companies of IT., etc.
With a population of approximately 200 million people, Pakistan is the sixth most populous country in the world. It is an e-commerce industry that has plenty of room for development and modernization.
Lack of trust
People have felt divided due to e-commerce in Pakistan. All of this is due to the trust the public has over the online shopping platforms.
The majority of the users don’t trust the online platforms because they had to see their credits and cash being stolen. A behavioral change was made by a few players tech somehow affected a change of behaviors among the community.
While the takers from certain social norms and divisions were behind most of their takers. In the year 2018, various studies showed the figures and facts regarding the exceptional rise in the industry. It was a ninety-three percent growth more than the previous year.
Most people say that these industries are on their way to destruction. However, if you compare Pakistan with other developing countries, you’d find that our market still remains uncovered.
In the year 2019, the sales of our economics clocked to Rs40.1 billion. Egypt was always known to have dynamics similar to Pakistan. $5bn was its total revenue collected.
And despite an economy that was on the verge of crippling, $18.5 of revenue was collected by the country of Iran. Even though its sanctions were under a massive burden.
Our country is behind in traction too. Daraz is an e-shop of Pakistan. Every month it collects approximately 8m. If we compare it with other markets, an Egyptian Souq collects approximately 13m whereas the Digikala of Iran collects 44m. These both are the best-selling online platforms in their respective countries.
There are many factors that lower the overall growth in the e-commerce market of our country. One of the major differences between the online platforms of the aforementioned countries and Pakistan is that, unlike Pakistan, they do not have the option of translating their words, products, and site into English. So it is not beneficial for the population who speak English. The majority of the population is left behind.
A report was conducted by the price comparison website PriceOye.pk based in Islamabad in the year 2019 called the NPS Study of Local E-commerce. It threw a shade upon the reservations that were major for customers regarding their businesses that were online.
Online Shopping Market in Pakistan
They calculated for the majority of the Pakistani platforms as well as for the online food delivery platforms too. Their index ranged from zero to a hundred.
An online platform called Goto.pk had a total of-6.7. 33% of buyers were not satisfied with the high-end prices, while 38 percent of people like the quality of the product.
Another platform called Mega.pk got a total review of 10. The survey showed that approximately fifty percent of the people were satisfied with the quality of the product.
The youngest e-platform of Pakistan called HumMart had a total review of 14. Another platform called ShopHive got sixteen while another one got an NPS of fourteen and it was called iShopping.pk.
The oldest e-platform called HomeShopping got an NPS of twenty-three. Its NPS was the highest among the e-commercial platforms. But it was still lower than the platforms of Instagram and Facebook where products are sold online. They had an NPS of 26.
Among the various other online platforms, such as food delivery, fashion, makeup, shoes and airplane tickets, received an NPS of 11.4. Footwear’s NPS ranged from negative thirty and the makeup’s NPS was up to positive sixty-four.
For the car services, the total NPS was negative twenty-seven. In between them, Uber had an NPS of minus twenty-seven along with the uber having an NPS of minus fifty-seven. Whereas the NPS of fifty and forty were for Bykea and Careem.
What is preventing a boom in the e-commerce of Pakistan is the lack of various security measures, monitoring of products and delivery services, and finally keeping an eye on the workers. Because they are the ones who are responsible for the development of the company or organization.