One of the most important key aspects to increase the success of any company is an advertising film. Sympathetically and credibly transmitted stories can not only increase awareness, they can also enhance a company’s reputation.
Showing looseness and fun at the company
One of the biggest advantages of creating commercials is that they provide and opportunity to present the company in a visually appealing way. Because through relaxed and satisfied employees, who have the opportunity to introduce themselves there, a fresh change comes into their daily work, which is mostly gratefully accepted. Among other things, the film can also show that the company is run by people who share similar values and convictions.
Telling a story
A film about the company can also tell its story. Although they are usually used and produced by larger companies, such a video production can also be advantageous for small companies. They can present their products and services without commercial restrictions. TV and radio advertising is limited to 30 to 60 seconds; a company’s own commercials don’t have a time limit. However, they should not be longer than 5 minutes for them to work best online.
Search engines favour videos
If the content of the video is clearly recognizable and cleanly cut and also offers solutions for online surfers, the video and thus the company can rank higher on search engines. Even small companies can build up a fanbase on the internet this way as soon as a corresponding niche has been found on YouTube. It is also easier to get in touch with this fan community. At best, the video also includes transcriptions and translated subtitles.
More pleasant to consume
In contrast to texts that have to be read independently, videos have the advantage that less effort is required for the user to obtain information. People watch videos because they have the advantage of being able to determine the pace at which content is recorded. This leads so a better understanding and a faster learning curve. In case you are looking for a film production in Frankfurt, you are well advised to contact Fenchel-Janisch.