When Ravi Singh, the CEO and Co-Founder of Kickin’Inn, shares his mission, he does not just talk about business. He speaks about connection, joy, and a bold dream to change how Australians experience food. His goal is ambitious yet deeply heartfelt, to open 50 Kickin’Inn locations across the country and bring families and friends together through unforgettable dining moments.
“It is mates for mates,” Singh says. “We are not just serving seafood. We are serving connection, laughter, and love.”
Table of Contents
Breaking the Mould with a Hands-On Cajun Experience
In 2015, Singh introduced something Australia had never seen — Cajun-style seafood boil served directly on the table. No plates. No cutlery. Just gloves, hands, and the shared joy of cracking into prawns, crab, and mussels with friends.
This was not a gimmick. It was a bold idea rooted in authenticity and excitement. By breaking away from traditional dining rules, Kickin’Inn created an experience that is fun, unfiltered, and full of personality.
“We changed the way Australia eats seafood,” Singh proudly states.
More Than a Meal A Brand With Heart
Kickin’Inn is more than a restaurant. It is a community-driven brand that welcomes every guest like family. A perfect example is Singh’s initiative, where kids under eight eat free every day of the week. This offer is not just about value. It is a message to families that they matter here.
“We are building a space where families feel seen, valued, and celebrated,” says Singh.
The experience at Kickin’Inn is not defined by menus or promotions. It is defined by how it makes people feel free, welcomed, and connected.
Purpose Over Profit The Journey to 50 Locations
As the company expands, Singh stays true to the mission. He works closely with his business partner Sami Karras, who helps identify high-traffic locations that match the Kickin’Inn energy. While others might rush to franchise globally, Singh’s focus is clear , to build a homegrown Australian legacy first.
From branding to kitchen culture, from staff training to table layout, Singh is hands-on and involved. Every touchpoint carries his values and vision.
“Kickin’Inn is not just growing. It is growing with meaning.”
Leaving a Lasting Legacy One Bag at a Time
What started as a single restaurant has become a movement. Every seafood bag served and every shared meal contributes to a bigger story, one that is proudly Australian, joyfully inclusive, and driven by heart.
Ravi Singh is not just opening restaurants. He is building a legacy. One bite. One laugh. One memory at a time.
Kickin’Inn Unleashed Ravi Singh’s Bold Plan to Build Australia’s Next Iconic Restaurant Brand
Kickin’Inn is more than just a name on a storefront. It is a cultural phenomenon that has redefined how Australians enjoy seafood. With tables stacked high with Cajun boil bags, gloves on every hand, and music pumping through the dining space, Kickin’Inn is a place where tradition is broken and joy takes over.
At the center of this fast-growing movement is Ravi Singh, the driven and visionary CEO and Co-Founder. Since opening the first restaurant in Petersham in 2018 alongside business partner Sami Karras, Singh has been on a mission to create not only a restaurant chain but a legacy rooted in purpose, energy, and human connection.
“This is personal,” Singh says. “Kickin’Inn is not just a business. It is a movement.”
From One Restaurant to a National Powerhouse
In just a few years, Kickin’Inn has grown to 26 locations and is scaling rapidly with four to five new restaurants opening every year. Singh has laid out an ambitious vision for 2030 — a total of more than 50 restaurants, one thousand team members, and a forecasted annual revenue of 250 million dollars.
Yet to Singh, those numbers are just a reflection of deeper values. He credits the brand’s growth to the energy of its Tribe — the term used to describe not just staff, but an entire community of passionate brand believers including suppliers, partners, and loyal guests.
Headquarters in Bankstown A Culture of Velocity and Ownership
Kickin’Inn’s corporate office is lean by design. Located in Bankstown, Sydney, it houses a group of experts focused on quality and operational excellence. Singh has intentionally avoided unnecessary hierarchy.
“I do not want layers. I want velocity. I want accountability. I want passion,” he explains.
This approach keeps the company agile and sharp as it expands across Australia. Every decision is made with purpose and speed, ensuring that the Kickin’Inn experience stays consistent and exciting at every location.
The Soul of the Brand People First Always
For Singh, success starts and ends with people. From the families enjoying a hands-on seafood feast to the team members bringing energy to the floor, people remain the center of everything.
This is where the Kickin’Inn Tribe becomes more than a business concept. It is a belief system. It is about energy, loyalty, and unity.
“We do not chase numbers. We build movements,” Singh says.
Global Vision Built on Local Strength
International expansion is already being planned. New Zealand will be the first market, followed by carefully selected regions in Asia. But Singh is in no hurry. His focus remains on embedding Kickin’Inn deeply into Australian culture first.
“We will go global only when the brand is completely established at home,” he says. “Kickin’Inn is going to be world class. That takes time, care, and detail.”
Kickin’Inn Is Not Following the Market It Is Defining It
Ravi Singh does not just want to grow. He wants to change the way people think about hospitality in Australia. He believes the future of dining is loud, inclusive, joyful, and unpretentious.
His strategy is bold. Lead with culture. Scale with discipline. Never lose the soul of the brand.
Kickin’Inn is more than a restaurant. It is an experience. It is a place where hands do the talking, food creates memories, and every visit becomes part of something bigger.
Kickin’Inn The Self Funded Brand Redefining Hospitality Through Purpose and Passion
In a hospitality landscape full of franchises and food trends, Kickin’Inn stands apart as a self funded Australian success story. Powered by the vision of Ravi Singh, CEO and Co-Founder, this bold restaurant brand has redefined what it means to scale with authenticity and heart.
Together with business partner Sami Karras, Ravi opened the first Kickin’Inn location in Petersham, Sydney on 17 September 2018. From day one, the goal was never just growth. It was to spark a nationwide movement focused on people, purpose, and community.
Building a Movement One Restaurant at a Time
As of today, Kickin’Inn has grown to 26 locations with four more scheduled to open before the end of 2025. It now serves over one million guests each year, with annual growth reaching 15 percent. Its Kids Eat Free campaign has fed more than 100 thousand children, while the Birthday Club boasts more than 50 thousand active subscribers.
Even more impressively, the brand has received over 50 thousand five star Google reviews, making it one of Australia’s most loved dining experiences.
“We are not just building restaurants. We are creating a cultural movement,” says Singh.
A Business Model Rooted in Heart and Hustle
The Kickin’Inn model runs on four essential pillars — People, Sales, Profit, and Community. Its Cajun inspired menu may draw the crowds, but what truly sets the brand apart is its commitment to values.
Charity is not an afterthought. Kickin’Inn actively supports organisations including Little Wings, the Breast Cancer Foundation, Prostate Cancer Foundation, and Dementia Australia. This commitment to giving back reinforces the brand’s role as a trusted member of the Australian community.
“When you control your vision, you control your future,” Singh says.
Powering Growth Without Outside Investment
Perhaps the most unique aspect of Kickin’Inn’s journey is its financial independence. Despite expanding rapidly and welcoming over a million diners per year, the business remains entirely self funded.
This freedom allows Singh and Karras to stay fully aligned with their long term vision. Every choice, from restaurant layout to team development, is made with care and consistency. Kickin’Inn is not beholden to external investors — it is built on conviction.
Developing Talent and Culture at Scale
The brand’s internal team — known as the Kickin’Inn Tribe — is now 450 members strong. The company invests more than seven thousand hours annually in team development, supported by partnerships such as their collaboration with the University of Sydney.
This focus on education, training, and culture ensures that the spirit of Kickin’Inn is alive at every location. Leadership is nurtured from within, and innovation is welcomed across the board.
A Clear Path to Becoming Australia’s Most Recognised Brand
Singh’s vision is nothing short of iconic — to make Kickin’Inn the most recognised brand in Australia. And he is not stopping there. Once the brand has firmly established itself across the country, international expansion will begin, starting with markets like New Zealand and Asia.
“We are not just in the game. We are rewriting the rules.”
With a mission-driven mindset, a dedicated community, and a powerful brand story, Kickin’Inn is proving that independence can go hand in hand with influence.
Feeding the Future Ravi Singh’s Family First Mission Through Kickin’Inn
At Kickin’Inn, hospitality is not just about food. It is about community, connection, and care. That belief is now taking powerful form in a national initiative led by CEO and Co-Founder Ravi Singh, who has announced that children under the age of eight can now dine free every day at any Kickin’Inn location across Australia.
This is not a temporary campaign. It is a reflection of the brand’s core values and Singh’s personal philosophy.
“Kids are our future,” says Singh. “As a family business built on love and gratitude, we want to give back to the people who matter most — our next generation.”
A Menu Made With Heart for the Youngest Guests
The new Kickin’Inn Kids Menu has been carefully designed to please young diners and reassure parents. It includes dishes like boneless chicken and chips, pasta, calamari, salt and pepper squid, mozzarella sticks, and nuggets — all served with the same quality and care that defines the Kickin’Inn experience.
“We want to offer more than food,” Singh says. “We want to create moments.”
This approach blends value-driven dining with genuine hospitality, helping families feel seen and celebrated.
More Than a Meal A Mission With Purpose
This program is just one piece of a bigger puzzle. Singh is building not just a restaurant chain but a socially conscious brand with long term goals. With a vision to open 50 restaurants by 2030, he is also focused on creating community ecosystems that support families across Australia.
At the center of this mission is Kickin’Inn’s partnership with Little Wings, a non-profit that provides free medical flights for seriously ill children in regional areas. Singh personally champions the cause by participating in the City to Surf charity run, where he runs not for accolades but to raise awareness and support.
“It is about taking real action for what matters,” says Singh.
Investing in Tomorrow One Family at a Time
The free kids meal program is about more than numbers. It is about building a brand that grows with the people it serves. It helps children feel welcome, empowers parents, and creates lifelong connections to the Kickin’Inn culture.
“We are not just growing a business. We are growing a tribe,” Singh explains. “One that shares our values and carries them into the future.”
From birthday celebrations to midweek meals, every Kickin’Inn visit becomes part of a bigger story — one that nurtures social and emotional connection through food and fun.
A New Standard for Australian Hospitality
As the brand continues to grow, its message becomes louder and clearer. Purpose driven leadership matters. Hospitality can be joyful and generous. And every child deserves a seat at the table.
By placing families at the heart of its mission and offering complimentary meals to children every day, Kickin’Inn is redefining what it means to serve a nation — not just food, but hope and belonging.
Detailed analysis on what has been done:
| Blog | Title | Focus Theme | Strategic Outcome | Core Keywords | Target Audience |
| Blog 1 | Ravi Singh The Visionary CEO Redefining Australia’s Seafood Dining | Brand leadership and food culture | Positioned Ravi as a thought leader and Kickin’Inn as a movement, not just a restaurant | Ravi Singh CEO, Kickin’Inn brand, Cajun seafood in Australia, best seafood boil | Media, brand fans, Google News readers, early-stage diners |
| Blog 2 | Kickin’Inn Unleashed Building Australia’s Next Restaurant Icon | Growth and national expansion | Showcased disciplined scale, operational excellence, and community-driven leadership | fastest growing restaurant Australia, restaurant chain expansion, world class seafood brand | Industry leaders, investors, local diners, food bloggers |
| Blog 3 | The Self Funded Disruptor Redefining Hospitality in Australia | Independence and values-led vision | Highlighted self-funded growth, internal talent development, and community culture | self funded brand, purpose driven business, hospitality with heart, Kickin’Inn Tribe | Entrepreneurs, press, corporate partners, university collaborations |
| Blog 4 | Feeding the Future Through Family First Leadership at Kickin’Inn | Family and philanthropy | Positioned Kickin’Inn as a family-first brand investing in the next generation and social impact programs | kids eat free Australia, kids menu Kickin’Inn, Little Wings charity partner, food with purpose | Families, parents, schools, community groups, charity partners |
