If you want to reach the right people, you need to make sure to make the right ads. In a society in which we are flooded by ads, you need to make sure to stick out. Influencers help you to do so. This article will help you to understand what you can’t ignore, when it comes to producing high quality ads.
- Analyse who you are talking to and how you are talking. You need to know who you’re addressing specifically. If your audience is too broad, your ad is relatively likely to be ignored. You need to know what your potential clients are interested in. What’s their situation, what’s their demand? What do they wish for in life? Producing the right advertisement has a lot to do with making the right assumptions.
- Don’t waste peoples time. If you really want to convince people of your product you need to describe it effectively, no matter how complex the product your selling is. Almost everything can be described quickly and effectively. You don’t have to be a rocket scientist to find the right words. Why not try explaining your product to people, who have no idea what it’s about. You can even try this at home. Make a description of a product as short as you can, and then ring your parents, and see whether it works or not. If they get the idea: well done, you did a good job writing a short but effective description of your product. If not – well at least you called your parents and their always happy about that. Especially your mum
- You need to build up a certain credibility. If you’re trying to sell a service or a product it’s not enough to just have a nice-looking ad popping up on the screens of your potential clients every now and then. They need to trust you, especially when it comes to products that require a certain amount of trust, like bank accounts, dog food or condoms. There is a very effective way to build a trustworthy relationship between you and your customer. This can be done perfectly by using so-called influencers. If you use a influencer marketing platform like reachbird.io you can pay influencers to share your product on social networks like Instagram. This is a very cost-effective way of advertising your product. Especially if you’re looking to reaching out for rather young costumers. But even if your clients are usually not the Instagram type, there are still plenty of other influencers around in different sectors. If you plan your ads this way you can refrain from going on people’s nerves by showing the
same add repetitively. They simply see the people they like, who appear to be holding your purse, drink or whatever it is you’re trying to promote, in their hands.
- Use a corporate design. Make sure to be aware of your own corporate identity. Use the same colours, the same font and the same type of pictures if you’re promoting your product. This also helps people build a trustworthy relationship with you.