The primary reason why many companies still use promotional merchandise is for brand exposure. Recipients of these items become unpaid models. They can use the merchandise wherever they go, and the items used reveal the name and logo of your company. Anyone who sees them wearing it might think about buying the products and services you offer.
Although it’s an excellent reason to have promotional merchandise, it shouldn’t be the priority. You want to hand out free items because you wish to express gratitude to everyone who supported your business.
The priority should be your most loyal customers. Giving them something for free will make them feel loved. They spent a lot of money as loyal customers, and it’s time for you to give back. Even those who are yet to buy from you can receive the promotional merchandise. It’s your way of telling them that the company’s priority isn’t about profits, but addressing people’s concerns. You want them to buy your products and services because you believe it would be good for them.
Supporting different causes
You can also hand out promotional merchandise that supports a cause. The merchandise can depict it. For instance, if you support the LGBT community, you can hand out pride t-shirts. It tells everyone that you’re an ally, and you want to support whatever the community is fighting for. If more people support your company as a result of this action, it’s only a bonus. The goal is to use your business’s influence to change people’s minds. As long as these are normal and justifiable causes, you should support them. Don’t be afraid of backlash from people who are against the LGBT community. It’s a dwindling number of people, and they don’t matter. It’s 2020, and they shouldn’t hold such views anymore.
Your advertisements are always about making profits
People who saw your advertisements before might think that your company is only about profits. You want them to purchase your products so you can boost your potential income. You’ve been doing the same thing throughout the year, and it’s time to do something else. Handing out promotional Merchandise is an indirect advertisement. Target audiences won’t feel that you’re only selling products. The focus is on giving them something for free and letting them decide if they would love to purchase from you.
Besides, if you only worry about getting more income, your target audiences will feel it. They will feel less inclined to support your company because you don’t care about them. People these days can feel the sincerity of businesses. They might refuse to extend support if they think that the company doesn’t care about its customers.
The use of promotional merchandise isn’t a new concept. It has been around for a long time. Some businesses even succeeded because they used the best promotional merchandise concept. The only difference is that the emphasis is no longer on directly promoting your product. You have a bigger platform, and you’re using it wisely.