In this article, we will talk about the new methods for the generation of leads in 2020. We have seen some other methods of lead generation like using emails, SEO, and also other methods used by companies. But here we are going to talk about some recent campaigns and innovative ideas that help lead generation services in many ways and know what is a lead generation company in 2020?
Through Facebook Campaigns:
There are two ways of using lead advertisements on Facebook- through Facebook ads leading to an external landing page and through an embedded lead advertisement that remains within Facebook.
what are the lead generation company’s priorities in such ads?
A Facebook Ad leading to an external landing page should provide valuable content that can be accessed in exchange for contact details. A landing page is a place where your user “lands” when they click on the campaign, be it social media, paid search, email marketing or any other.
Through Linkedin And Media Networks Users
Although Facebook, LinkedIn, and Twitter are the leading social media networks used for B2B lead generation, other rising stars shouldn’t be ignored. Smart Insights has released a statement that about 80 % of leads generated through social media came from LinkedIn, making it the best channel for lead generation and also other lead generation services.
While considered one of the most challenging lead generation strategies by almost 50% of marketers, social media offers immense opportunities for companies that can master networks like Facebook, LinkedIn, and Instagram.
Pinterest has quite 70 million users and growing, with users spending almost double the quantity of cash as Facebook users and 3 times quite Twitter users regarding consumption purchases.
By Methods Like Similarweb
When it comes to lead generation marketing, there are no limits to the techniques you can try when generating leads using social media lead generation methods.
SimilarWeb Lead Generator: SimilarWeb lead generator will allow you to find leads that comply with requirements that make them better qualified for you.
Spending On Ppc
If you’re spending money on PPC ads, you want to make sure you’re spending only on search terms that will get you the highest – quality clicks. It takes a little legwork to figure out if it’s worth creating content or spending money on PPC ads to fill those gaps, but the payoff can be significant.
By Event Marketing
According to Endless Events, more than a third of marketers believe event marketing to be the single most effective marketing channel. According to the Content Marketing Institute, 60% of marketers are now using webinars as part of their inbound lead generation marketing campaign. For more perspective on the performance of inbound marketing vs. outbound marketing for lead generation, one can consider the cost of outbound leads and the opinions of marketers.
By Video Marketing
Video marketers get 66% more valuable leads per year, as well as see a 54% increase in the brand awareness. According to a HubSpot report, videos help 90% of customers make a buying decision and 64% of them said that watching a video brought them a step closer to buying. Explainer videos will be the most popular type, while 360-degree showcase videos, shoppable videos, interactive videos, and other similar formats will be on the rise.
A recent survey found out that 165 million people in the US have listened to a podcast, while 32 % of Americans are monthly podcast listeners. Well in Time Considerations – An in-house marketing team will require a longer ramp-up time due to onboarding, training, etc.