Influencer marketing is one of the newest and most popular marketing tools, which enables brands to reach an audience they can’t get through traditional advertising. The return on investment (ROI) from influencer marketing is proven to be more and more effective and probably better than other marketing channels. More than 89% of marketers say that and more and more companies spend large amounts of their marketing budget on influencer marketing. Agencies offer a variety of influencer marketing services and can advise you in finding the perfect influencer match and developing the best campaigns for your brand.
Take a look below to find out the benefits of Instagram influencer marketing and how it works.
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Benefits Of Instagram Influencer Marketing
One of the most popular social media platforms, Instagram, has played a significant role in creating the influencers as we know them today. With over 1 billion users worldwide, Instagram has a massive reach, which means more brand awareness and chances for a high engagement rate. Apart from brand awareness growth, other benefits of influencer marketing on this platform are content strategy enrichment and quality lead generation. Why? Because users generally feel more confident in using brands advertised by their favourite influencers. What is more, you can repost the influencer’s content on your brand’s page and ask the followers to create similar, user-generated content, one of the most effective strategies used by many brands.
Key steps to follow in Influencer Marketing
1. Ensure you establish your objectives and KPIs
Defining clear goals is the most important step in the process. Growthoid mentions that influencer marketing has several goals, which can be unique to every brand. Depending if you would like to increase your reach, grow your audience, drive engagement or increase traffic or sales, you will follow the smart principle for goal setting- it will need to be specific, measurable and attainable.
2. Focus on your Audience
Make sure you develop a connection with your audience and study their behaviour. Finding out what trends they like, what they are talking about and what converts them is the recipe for success in reaching your goals.
3. Establish The Type Of Influencers That Will Help You Establish Those Goals
Now that you have established your goals and thoroughly know your audience preferences, how do you find the right influencers? Depending on their niche (or their content) and the number of followers, we can identify different types of influencers: micro or macro, fashion, beauty influencer etc. When choosing the one who can help you reach your objectives, make sure you consider the following: audience match, authenticity, and your goal match.
4. Consider How You Talk To Influencers And How Much Power You Give Them
In every successful collaboration, there needs to be a balance between the influencers getting your brand’s message across and speaking with their personality. It is important to allow them as much creative freedom as possible, as long as it’s in line with your brand’s objectives and voice.
Make sure you develop a connection with your audience and study their behavior. Finding out what trends they like, what they are talking about and what converts them is the recipe for success in reaching your goals.
5. Establish The Type Of Influencers That Will Help You Establish Those Goals
Now that you have established your goals and thoroughly know your audience preferences, how do you find the right influencers? Depending on their niche (or their content) and the number of followers, we can identify different types of influencers: micro or macro, fashion, beauty influencer etc. When choosing the one who can help you reach your objectives, make sure you consider the following: audience match, authenticity, and your goal match.
6. Consider How You Talk To Influencers And How Much Power You Give Them
In every successful collaboration, there needs to be a balance between the influencers getting your brand’s message across and speaking with their personality. It is important to allow them as much creative freedom as possible, as long as it’s in line with your brand’s objectives and voice.
7. Engagement Rate
The simplest way to check an influencer’s engagement rate is through comments, likes and shares of their posts. With an engagement rate of at least 3%, the campaign is likely to be successful and over 10% can already be considered a viral post.
8. Check For Fake Followers
This is a very important aspect and brands should always look out for influencers who have many private accounts or “spammy” usernames as followers, as most of the time these turn out to be fake. Working with an influencer marketing agency can be of great help as they use in-house tools to determine whether an influencer has fake followers.
9. Revious Brand Collaborations
Before choosing the right influencer for your campaign, make sure you check for previous collaborations and how successful they were. This will also help you get a feel of what the partnership will be like. Hosting giveaways, social media takeovers or affiliate links are one of the most popular methods of influencer marketing.
The Take Home
By using the most appropriate influencer marketing services for your brand, you can strengthen your online presence and boost your brand awareness. Working with a highly qualified and experienced influencer marketing agency can help you find the perfect partnership for your business and reach your target audience.
