Are you interested in opening a business in Poland to access a thriving market in the heart of Europe? It’s a country with a dynamic economic landscape, a strategic geographical location, and a skilled and hardworking workforce. What are the key aspects of building and managing a business in Poland? How to ensure successful digital marketing, and ensure compliance with legal and tax regulations?
Build High-Performing Teams
You can have the best business plan, marketing strategy, and budget but still fail to achieve success if you don’t put extra effort into building high-performing teams. Your company needs specialists, and the country has them due to its robust education system; the key point is to find and retain them.
It’s the best idea to collaborate with reputable recruitment agencies and online platforms, which offer great opportunities for attracting professionals. To retain your employees, foster an inclusive work environment that accommodates diverse perspectives. The clue is to be open to communication and cross-functional collaboration.
When you build your perfect team, don’t stop investing in its education and development; keep them updated with the latest trends and technologies. You will gain experts, and your employees will feel appreciated and important.
Be Present And Visible
As in any country around the world, Poland is no different and focuses its marketing strategies online. A well-defined go-to-market strategy is essential to penetrate the market effectively and stay visible to your customers.
If you lack experience and knowledge of digital marketing, don’t try to work on your own but find a recognised boutique consultancy supporting company, such as Optiveum, which will guide you through the development of your business in Poland.
To start with digital marketing, market research is necessary to gain insights into the target audience’s preferences, behaviours, and pain points.
Your online presence is extremely important, with social media platforms and a user-friendly website. It’s quite easy to connect it with content marketing, which requires creating valuable, informative content, such as blogs, videos, and whitepapers.
Legal And Tax Compliance
Running a business can’t be done without compliance with legal and tax regulations. You need to start by choosing the most suitable legal structure for your business, such as a Limited Liability Company or a Sole Proprietorship. Then it’s time to register your business with the appropriate authorities, obtain the necessary licenses, and comply with industry-specific regulations.
Poland has a complex tax system, including Corporate Income Tax, Value Added Tax (VAT), and Personal Income Tax. The experts will guide you through the tricky labour laws, employee rights, and regulations regarding contracts, working hours, and benefits.
