Bernard McGowan - Essential Keynote Speaker Tips - Business Media Group

Bernard McGowan – Essential Keynote Speaker Tips

Without a doubt, being a good speaker can make life easier. In fact, managing the art of public speaking is one of the keys to being successful in life. According to Bernard McGowan today, a great leader needs to be a great communicator.

There are some secrets or keys to keep in mind when trying to excel in this art, either because they are needed before an occasional opportunity to give a presentation at work or because the business or profession to which one is dedicated forces to offer constant presentations, talks or speeches.

These essential keynotes suggested by Bernard McGowan will serve to excel in the art of public speaking.

1. The Main Objective is to be Memorable

The main objective of any presentation or talk that you remember is that people remember something that you said 1 hour, 1 day, 1 month, and 1 year later. Although all the strategies that can be used are important, it is not the same to confuse the objective of a talk with convincing someone to buy a product or to entertain them, or make them cry, etc. It is important to keep in mind that the end goal is always to be memorable.

2. Focus on the Needs of the Audience

No speech is repeated equally to different audiences. Different audiences have different needs and a good speaker takes the time to understand who their audience is and what their needs are. It is not the same to make a presentation for adolescents than for older adults, for example, your focus of attention will go elsewhere.

The main ideas may be the same, but the questions, the examples, and even the flow of the presentation should vary depending on the group one is addressing.

3. Have a Structure

Every presentation should have an organized structure, like a book or a movie: presentation, middle, and end. In the presentation or beginning, the speaker focuses on posing the problem and offering a promise about it. Then, in the node or middle, the main part of the presentation is offered and it ends by fulfilling the promise raised in a way that is memorable, creating impact on the audience.

One tip has to do with the fact that it is not good to memorize the presentation. One can make an outline of main ideas and how they intertwine with each other and be guided by that skeleton. However, if one offers a special ending, then it is better to keep it in mind. Because one never knows how the presentation will be given (sometimes it can be extended by the public or due to some unforeseen event it may be necessary to make it shorter) it is always important to be ready to close, therefore, keeping a close eye on memory at the end is essential.

4. Putting Non-Verbal Language into Practice


Non-verbal language (gestures, clothing, movements, hand position, etc.) is as important as the content of what is said in a presentation. Good speakers understand how to function on stage by maximizing communication through non-verbal language.

There are certain guidelines to keep in mind: to inspire trust and honesty, keep your hands out of your pockets and open with your palms facing the audience. For the audience to focus on the face, it is essential not to have flashy clothing.

Pausing, changing the tones and the volume of the voice feed the attention of the audience.

5. Interact with the Audience

Interacting with the audience always helps to keep them attentive to the message. The important thing is to keep it short and specific. Too long interactions generate boredom on the part of those who are not part of the interaction. However, short interactions force people to be attentive because they do not know if they are going to ask them at any time.

6. Be Practical: Practicality

is a key tool. The best speeches are those that lead the audience to some kind of action. That’s why the best speakers take their topic to practical levels so that anyone can apply something immediately.

For more info on public speaking contact Bernard McGowan. He has extensive clinical experience since graduation (B Phty) and spent the past 20 years investing and developing residential property in London, England.

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