The Coronavirus Pandemic and subsequent closure of UK bars, pubs, restaurants and cafes has led to a lot of food businesses turning their model quickly into a takeaway or delivery service in order to continue trading in line with the regulations.
There’s a huge opportunity in doing so. The population is on lockdown and order volumes for takeaway and delivery food are on the up. But’s it’s not as simple as just packing up your menu and turning up at people’s doors with it.
Here are 4 key things to consider before you turn your restaurants into a delivery service.
Does your menu lend itself to delivery?
Not every item on its menu will lend itself to being packaged up and delivered to someone’s home. Go through your menu and work out what items will survive the best and lend themselves best to being packed up for delivery.
It may be that you have to make slight adaptations to your menu in order to create a separate takeaway and delivery menu.
Hot food needs to stay hot during transport. And if you have a driver delivering at a couple of stop off points each time, it’s vital your packaging is right. Order in (or go to the wholesalers and get) the right sort of packaging to be cost effective, keep the food warm and enable things to be transported without spillages and leakages.
Where are the orders coming from?
So who’s going to order? You can promote your service on your own website, social media channels and so forth. But if you’re looking to expand your customer base, you might be tempted to sign up as a restaurant partner to Deliveroo, Just Eat or Uber Eats.
There’s certainly a ready made customer base there and the delivery drivers are available for you too depending on your location. But some platforms like this charge a signing up fee and then there’ll be a cut of your sales too.
Consider your options for driving sales based on the volume you want.
If you do sign up with one of the above, then great. You’ll have access to delivery drivers who’ve already signed up, been approved, meet vehicle standards and are insured.
Other restaurants are pivoting to enable their waiting staff to stay in work by doing delivery driving work. And that’s brilliant. But bear in mind that anyone delivering food like this in their own car needs the relevant food delivery insurance policy. That’s absolutely imperative and not having that in place can result in serious consequences.
Will it be a long term thing?
Best of luck converting your restaurant model into a takeaway or delivery. And who knows? Make a success of it and perhaps delivery could be a long term thing for you long after you’re able to reopen your restaurant doors.