If a picture speaks a thousand words, then what more about videos—which comprise multiple image frames per second?
According to a State of Video Marketing 2021 survey by explainer video company Wyzowl, 87% of video marketers found that video generally gives them a good return on investment.
Want to capture some of that upside for your own business? Of course you do. Here are 3 ideas to help you get started with video marketing.
1. Create Educational Videos for Your Audience
Depending on how complex your product is, you may need to teach your audience how it works before they’ll be persuaded to buy it.
And while you could write an article on the subject, you may be able to get your point across more easily in video format instead of in words.
Take this tutorial video from Resqme, which explains how to use its car escape tool:
From watching this 1-minute video, you’ll immediately know how its tool works and how it helps trapped individuals escape from cars.
Trying to explain the same thing in text format may take a longer time, and potentially be less effective.
2. Repurpose your Images into Videos (And Vice Versa)
To get the most bang for your buck from your marketing collaterals, try to repurpose them for use on as many platforms as possible.
For example, online design platform PosterMyWall makes it easy to turn images into videos and vice versa.
You can use its design editor to add videos to a static image post, and then resize the resulting video post for sharing on different platforms.
Perhaps you have a square-shaped video for sharing on Instagram:
1 – Shrimp Square
But with a few clicks of the resize tool, you’ll be able to change it to a rectangular video for sharing on Facebook.
2 – Shrimp Rectangle
If you don’t already have a design in mind for your video, you can use one of PosterMyWall’s marketing video templates as a starting point. Now that’s handy!
3. Send Customers a Thank You Video
From a customer’s point of view, what’s better than receiving the product that you ordered?
It’s watching a video that addresses you by name, and specifically thanks you for your purchase.
This is an easy video marketing strategy that can reap huge rewards for any business. Because if a customer feels good about shopping with you, then they might just do it again (and again, and again!)
You can also release a general thank you video to thank everyone who’s supported your business in one way or another.
Here’s one from social enterprise Thankyou, which thanks all supporters of its campaign to have two of Australia’s largest supermarkets stock its hand wash:
Unleash the Power of Video
The visual nature of videos makes them a great tool for connecting with your audience in a way that text and static images never will. Take advantage of this to bring in more loyal fans and customers for your business.