When you dream of launching a fashion brand, you’re probably thinking about all the exciting stuff: your designs, prints, visual aesthetic, and how you’ll stand out from the crowd. But that doesn’t mean you can’t ignore the less exciting pillars of any successful clothing company: labels. Beyond being simply a legal requirement, labels are just as much a part of your product as the rest of your design choices.
Not only do labels play a big role in brand recognition, but they can also affect how customers perceive the quality of your clothing. And, once you’ve established a following, simply the sight of your label can even evoke customer trust.
Ultimately, with labels influencing how premium or professional a garment feels, you want to make sure you get them right the first time. If you’re starting or rebranding a clothing line, read this guide for everything you should know about labels for your products.
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The Different Types of Clothing Labels You Can Use
As a consumer, you’ve probably noticed that when it comes to look, feel, and appearance, not all clothing labels are the same. The types of labels you choose for your own products will depend on your personal tastes, as well as your budget and how you want to present your brand.
Common clothing label types include:
- Woven labels
- Printed labels
- Heat transfer labels
- Swing tags
Your choice of label will affect everything from durability to comfort, as well as the visual impact you can make. It’s a smart idea to order samples of several label types before you commit to a bulk order. Reputable label suppliers like Labeloom should be happy to help you with this.
What Information Your Labels Should Include
The exact information to include on your labels depends on the label in question. The sizing label will typically just have the size and the brand name or logo, but your care labels should be more detailed and will usually include instructions for washing and drying, as well as the country of origin.
Different markets have different regulatory requirements when it comes to what legally needs to be included on clothing labels, so make sure you do your research to avoid getting on the wrong side of the law, especially if you’re selling overseas.
How to Choose Label Materials That Match Your Brand
We’ve already covered the different types of labels, but what about materials? Your choices here will also be reflective of your desired brand image, as well as impacting things like comfort and durability.
Cotton is a common label material, but you can also find satin (for something with a more luxurious feel), damask, silicone, and recycled materials (if you want to push your brand’s eco credentials). The more premium the materials, the more you’ll spend on your labels, but the more impact you’re likely to have on customer perception.
Takeaway
Hopefully, this article offered the advice you were looking for if you’re trying to decide on the right labels for your clothing brand. If in doubt, order a few different types and materials from several suppliers, then choose the labels with the right look and feel for your brand.
