Over the past couple of years, online security has come under an increasingly critical microscope, as data breaches and hacking incidents continue to dominate the headlines. Although some burglars will always target the physical premises of a business, a new wave of online cyber criminals are threatening to do even more damage without even having to step outside into the cold!
By gaining access to sensitive or confidential information, such as the credit card details of innocent consumers through a website’s vulnerabilities, online offenders are becoming the principal security concern of numerous businesses today.
Therefore, the importance of website security cannot be stressed enough. But why else do you need to prioritise website security? And how can you go about protecting your most valuable assets? Here to explain is Security Audit Systems, a leading provider of penetration and website security testing.
Maintaining your online reputation
If you fail to address your website security and happen to suffer from a significant data breach, the vast majority of customers won’t react well. Not only will your clientele seek to do business with industry rivals, the company’s own reputation is bound to take a big hit too.
However, by giving website security greater precedence, both existing consumers and potential patrons will hold the company in high regard. They will have every confidence in your ability to keep their information safe and may even recommend the business to friends or family members.
Avoiding financial failure
If a company suffers from a security breach of consumer information, there is every chance they will need to compensate the victims for their losses. What’s more, they probably won’t receive any repeat business from these customers either.
But on top of such damming financial implications, companies guilty of failing to secure their website could also face a hefty fine.According to the Seventh Principle of the Data Protection Act 1998 “Appropriate technical and organisational measures shall be taken against unauthorised or unlawful processing of personal data and against accidental loss or destruction of, or damage to, personal data.”
So, to avoid the worst-case scenario of a tarnished reputation, damaged business and plummeting profits, here is what you can do to bolster your website security.
- Implement a strong password policy – For users visiting your website, make sure their passwords contain a mixture of numbers, symbols and uppercase letters. You should have a minimum required length too.
- Introduce two-step authentication – Along with a strong password, consider introducing two-step authentication, which sends a verification code to the user trying to sign-in if they are in an unfamiliar location.
- Update third-party plugins and snippets of code – Vulnerabilities are always being discovered by the creators of third-party plugins and snippets of code, so make sure theyare up-to-date.
- Adopt SSL Connections – This ensures that all communications between the client and server, or in your case the user’s browser and the company website, are always secure.
Test your security measures – To find out whether your safety measures have worked, enlist the services of a penetration testing provider like Security Audit Systems, who can also provide additional advice on website security.