With the world still slowly recovering from the effects of the Covid-19, many people have been working from home remotely or unfortunately having to look for a new job with many organisations having been unable to recover from the toll the pandemic took on their business.
With problems however, opportunity is just around the corner and many people took the extra time spent at home to start their own business and that usually begins with the construction of a website.
Building a website today, thanks to content management systems (CMS) like WordPress, is fairly straightforward. You could also use a professional SEO Digital Marketing Agency like FN Marketing based in Glasgow. However, once you have your site up and running you should not forget about SEO or else nobody will be able to find out about you or your business.
Let’s dive in and take a look at the 5 Point SEO check-list for your new business website.
1. Google Search Console
Google Search Console (GSC) is a free tool from Google available to all Webmasters and businesses. There is lots you can do with this tool, but in particular it allows you to:
- Check the keywords you rank for
- Pinpoint errors on your website
- Check if your pages are ranking correctly
- Submit a Sitemap (see point no.5)
Bonus Tip: Check ‘Links to Your Site’ to see who is linking to your website – these are called backlinks and can help massively in your climbing the search engine rankings!
2. Google Analytics
Google Analytics is another free tool from Google that lets you see who is visiting your site, where in the world they are from and how they interact. If you run an ecommerce business, then it also allows you to create ‘goals’ so you are able to monitor what channels (PPC, Organic etc) are converting business for you most successfully.
Bonus Tip: It’s also recommended to link your Google Search Console to your Google Analytics account so you can see Search console data from Analytics.
3. Install an SEO Plugin
Since WordPress now powers over 35% of the web it is highly likely that it could be your CMS of choice. Therefore you will need to install a SEO plugin to help properly optimise your site. There are a few options out there, but we’d recommend Yoast if you have decided to use WordPress.
Bonus Tip: If you have a Shopify site, then we suggest having a look at Plug In SEO.
4. Bing Webmaster Tools
Often overlooked as Google is the search engine king, but Bing is well worth spending a little time on. Bing Webmaster Tools (Bing WMT) from Microsoft is similar to its Google counterpart and is fairly easy to set up.
It may be the number two guy in terms of search engines but ignoring Bing would see you miss out on a 12 billion monthly search volume worldwide. For extra advice, it is always helpful to use a professional Digital Marketing Agency.
5. Submit a Sitemap
Once you have set up both GSC and Bing WMT and your new business website is ready to be launched to the world, then you actually need to ensure that Search Engines are reading and ranking your pages.
Both GSC and WMT allow you to publish your website sitemap to ensure your pages are being ‘crawled’ properly. If you’ve installed a plugin like Yoast, it automatically creates the sitemap for you and it can usually be found at:
If not, then try /sitemap.xml or /sitemap.