Gone are the days when social media was a way to stay in touch with friends and family and post cute photos of kittens. Right now, social media platforms are one of the most profitable and widely-used marketing tools for companies around the world.
And while the coronavirus pandemic is far from over and continues to wreak havoc on the global economy, social media also represents an easy, affordable way to help businesses stay afloat and keep thriving.
If you’re on the lookout for social media marketing ideas for your business, then you’re in luck. In this article, we will show you 5 social media marketing tips that you can start using today. Ready, set, go!
- Choose Your Niche
To become a relevant and interesting presence in the social media world, you’ll want to select a specific niche to address with your posts and content. Simply pick whatever is most in line with your brand’s business, and stick with it in order to build a trusted community of followers.
- Diversify Your Presence
While you want to pick one niche, you’ll also want to choose several different social media networks so that you can diversify your presence and widen your scope. You have a lot of choices, depending on what exactly your company deals with, so get familiar with the different platforms and choose the best ones for your business goals.
- Get Visual-Savvy
We’re not just talking about images. Visual content is a much wider and more exciting area than that, so why not take advantage of its other components? GIFs, memes, infographics, 3D animation, videos: you are literally spoilt for choice.
- Launch Contests and Giveaways
Once you are on social media, you’ll want to engage your audience and keep growing your community. One of the most successful ways to do so is by launching contests and giveaways, which are particularly popular on Instagram and Facebook. And if you are struggling with growing your followers (which is perfectly normal at the start!), then take a look at SocialBoosting.
- Tell the Story of Your Brand
Showing who and what is behind your brand makes you more relatable, convincing, approachable, and trustworthy. So, get creative and tap into the power of emotional marketing by crafting some compelling storytelling to make your brand a truly memorable one.
Ready to Try Out These Social Media Marketing Ideas?
Now that you know how to make the most of social media for your business, why don’t you get started with these social media marketing ideas today?
Remember to diversify your presence by opening accounts on several platforms, pick your niche, create eye-catching content, engage your followers with contests and giveaways, and tap into the emotional potential of storytelling. You’ll soon reap some pretty amazing rewards!
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