A professional looking website is an amazing thing to have for your business because it’s essentially your online home and face of the business where people can come and learn more about what you offer and also helps to build your authority if you’re specialised in a certain area.
The downside of websites is that if you want to get one, you may have been told that they’re very expensive to have built by a professional designer, and although this is in some ways true, the evolution of platforms like WordPress site builders like Divi and Thrive Themes is that even the least technology savvy business owners can have a fully functioning and professional looking website built and ready to go in pretty much no time at all.
As a start up, especially in these uncertain times, it’s a good idea to keep your non-essential business costs as low as possible until you’re making money, so although it’s great to be able to afford a professional web designer to create your site, this isn’t something you should be making a priority right now until you can really justify the expense of it, and by following the simple steps laid out in this post, you’ll be amazed at how quickly and easily you can do it yourself for now and have something you’re proud to show off to your potential customers.
So, if you’re ready to creating an effective website for your new business today, then here’s what you need to get started.
A Memorable Domain Name:
The domain name is what people type in when they go to Google and look for your site, for example: mybusinessname.com.
When choosing a domain name for your business, it should always be relevant to your business, either the product, service or even your own name if it’s a personal brand.
It’s a good idea to be creative with this and have something that stands out and is memorable, but it’s equally important that you strike a balance between being creative and having something that’s too long and confusing or looks strange when typed in the search bar.
You can use companies like NameCheap to find your business domain name and play around with different options until you find one that works.
Typically a domain name can cost you anywhere between £10 per year right up to multiple thousands, depending on how premium the name is, though for the most part, domains in the higher end of the price range are pretty rare, and you’ll usually not pay more than £10-£20 per year.
Next up is your hosting. Hosting is essentially the area of cyberspace you rent to keep your domain name on, and once you get your domain name purchased this is your next purchase.
You can use sites like SiteGround, BlueHost and many others to find a good hosting package for your need, and depending on how much space you think your website will use and how much traffic you expect to generate, you can find very affordable packages for as little as £20-£50 per year.
A Reliable Content Management System:
A Content Management System or CMS is where all of the information you have on your website goes and appears to the world. WordPress is the most well-known and popular CMS platform, although there are others such as Squarespace that offer similar features, so it’s really about choosing the one that suits your needs best and which you find easiest to use.
Once you have your website built, then you’re going to want to drive people to it, and the best way to do this is through quality content – for example, by blogging. Ideally you would have some content already created and researched your top keywords before you go ahead and publish your site.
If you have the budget, then you could hire someone to help you with ensuring that your content is optimised for search engines. You can get an idea of the kind of services on offer from one such SEO company in Glasgow who could help you with this and they have reliable customer reviews which is something you’ll want to keep an eye out for.
A Well Made Theme:
Once you have all the essential building blocks of your website in place, then the next thing you’re going to want is something that allows you to infuse your personality into it. To do this, you’ll need a website theme, which is essentially where you come to decorate and brand your website to make it your own.
One thing you won’t find a shortage of when you look online is website themes. You can either buy these straight from marketplaces like Elegant Themes which allows you to use their drag and drop theme builders, such as the popular Divi theme that you can fully customise, or you can order a custom theme from a web designer to your specifications. A mobile optimised theme will cost you anywhere between £10 – £100, depending on your requirements.
Building your own website isn’t something that has to cost a small fortune, so hopefully these tips will help you at least get started so that you can begin making money in your business before you decide to invest a higher amount in a professional designer.