Today, video continues to be the star content both on the web and on social networks. Do not forget that video marketing has many advantages for your company. In fact, the latest studies by show that:
– More than 90% of Internet users watch videos online.
– 80% of the users who enter your site will watch a video, while only 20% will read text content.
– After watching a business video, 75% of users visit the website.
– In email marketing, using the word “video” in the subject line increases the open rank by 19%, the click-through rate by 65%, and reduces unsubscriptions by 26%.
Taking these data into account, there is no doubt that video marketing is one of the greatest allies of brands that want to grow, increase visibility, achieve more sales, retain loyalty, etc.
How to Create a Successful Video Marketing Strategy
If you want your company’s videos to generate a return on investment and be a success, in addition to being up-to-date with the latest video trends on social networks, it is best to create a video content strategy for your brand.
7 Steps to create a video marketing strategy so that your videos are a success and achieve maximum reach:
Define the right goal
The goal is always the starting point of any plan. And it is that he is in charge of setting the course. Therefore, it is necessary to establish the SMART objectives that you want to achieve with your company’s video content strategy. The better developed these objectives are, the easier it will be to measure the success of the campaign, the actions and the video content strategy.
Choose the right niche
Surely you are already very clear about who is the buyer person of your company.
If so, don’t lose sight of it for a second! The buyer persona of your company must also be the target audience to which you direct your video marketing content. What is he like, how old is he, what does he like, what he does in his spare time, … The more you know about him, the easier it will be to create a successful content strategy.
Define the appropriate communication style
Your brand speaks in a certain way. That is, your company has a certain way of communicating. This way of communicating happens from the Brandbook, the type of messages, etc. to the tone, the language, … or even the channels it uses for its communications. The target of your brand also speaks in a certain way: use a specific language, a tone, an intention, etc.
And the more you know what the communication style of your brand’s potential customers is, the easier it will be to create videos that reach your target, attract their attention and help create emotional ties with the brand.
Create content that responds to needs
One of the keys to the success of any video is that it is able to satisfy the target’s needs. And when we speak of necessity we are not necessarily speaking of vital necessities. It can be something as simple as entertaining for a certain time or satisfying a specific curiosity.
Keep in mind that the needs usually vary depending on the stage of the purchase cycle in which the target is. Therefore, it is essential that you discover what the needs of your brand’s target audience are and create content that responds to each stage of the buying cycle of your company’s target audience.
It is also important that you work the script of the video so that it is easier for it to become viral content. In addition, you can use some neuromarketing tricks that will help you create attractive and captivating video content for your brand’s buyer persona.
Don’t forget the quality of your video. Even if you are an amateur, that doesn’t prevent you from creating quality videos. There are many video editors suitable for beginners. But if you want the ability to edit videos automatically, you need a video editor with AI technology. That you get from Wondershare Filmii. Wondershare Filmii is not just an ordinary video editor. This is an AI-powered video editor that allows you to choose from a wide variety of templates and apply interesting effects automatically. This is the latest product from Wondershare, designed simply for beginners but with capabilities like a professional video editor.
In addition to creating great content, you should try to make the videos of your products and services generate engagement. That is, you must create links between the target of your brand and encourage interaction with the videos. There are many ways to boost video engagement. For example: you can ask questions of the audience. You can also use Call to actions to get them to click on a link or share the video.
Another way to encourage interaction is to answer questions that users have previously sent. You can also ask the opinion of users on a topic, a product, etc. And you can even encourage engagement by running contests. In addition, you can use lead magnets as a method of attraction and interaction. Depending on how the target of your brand is, one or another strategy will work better to generate engagement.
Establish the most suitable timing
Every content plan should have a posting schedule. So it is recommended that you create a video content calendar to determine when one content or another is more appropriate. The downloadable +100 must-haves in your company’s content calendar can be of great help to create your brand’s video content calendar. In it you will find international and world days, local festivities, religious, sports calendars, etc. In this way, it will be much easier for you to determine which content is the most appropriate at all times and plan your videos a year from now so that you have enough time to create quality videos that are at the height of your company.
Disseminate content appropriately
Another key factor for the success of your company’s videos is when, where and how you disseminate them. It is always recommended that the nerve center of your content strategy is your company’s own website. So the first recommendation would be to upload the video to the brand’s website. But also, it promotes dissemination through the company’s social networks: Facebook, Twitter, Instagram, Youtube, Pinterest, Tik Tok, Linkedin, Vimeo, Snapchat …
There are several points that need to be considered to create a video marketing strategy that is right on target. Run the seven tips above, you don’t have to be perfect. You just need to duplicate what was described above, step by step. If you do this consistently, your video marketing strategy will lead you to the desired results.