Business

How Page Speed Affects Seo And How To Improve It?

Page speed is very crucial for any website. Even Google selects top websites based on page speed and has updated tools to indicate speed. This makes it indispensable for businesses to work on the page speed to generate better traffic, helping administrators grow websites more efficiently.

Defining Page Speed For Websites

Page speed is the amount of time it takes for a page to open up to its viewers. In most occasions, time website admins take it lightly resulting in:

  • Higher bounce rates
  • Not many click rates
  • Drops conversion rates

In recent years, Google started to put more pressure on Page Speed to rank pages. The faster the page loads, the more satisfied the visitors will be. As per research, it resulted that 40% of the internet population in 2020 get impatient with websites that take more than 3 seconds to load. This is why more and more people are opting for Brainvire, a leading SEO Agency for SEO services.

The file size of the contents, like images, scripts in a page affects the speed. The more content it has, the slower it loads. A page with good loading speed gets a higher ranking among the first pages.

What Makes Page Speed Important?

The answer is simple, the audience; the first thing that any user will notice on a website is the time it takes to load. When pages load faster, users tend to visit it more often, generating more traffic. More traffic means search engines give a lot of preference while ranking.

Pages with a slow loading speed have a 25% reduced ranking. 70% of customers have admitted that slow web pages have affected their purchases.

Does Page Speed Affect Seo?

Yes, Page Speed affects SEO directly. When a page takes time to open, visitors tend to go back before the page even loads completely. This implies to search engines, like Google or Bing, that users are not interested in what this web page offers and lower the ranking of the web page on its search results.

Similarly, when a page opens up faster, the viewers hang on and the search engines understand that this web page has better content. The longer the visitors stay on your website, the better it is for ranking.

Search engines have their comprehensive algorithms to look up the speed of the websites before ranking them. So, fast Page Speed is one of the most important parts of the SEO strategy.

Research proves that sales increase by 81% when websites perform at an optimal speed. Moreover, 47% of the visitors expect that a page must load in less than 2 seconds or so. If not, they lose their interest and leave.

How To Improve Page Speed?

1. Optimize code

Use a code editor, like visual studio code that is run by Microsoft, to optimize codes. This compresses the images to a certain threshold, which won’t result in slowing down the speed of the website.

Checking and spotting broken codes in the backend using Google’s recommended tools ensures better speed. Remove characters that are useless, like commas, spaces, etc. Code optimization improves the website’s loading speed by a good extent.

2.  Optimize Images

Reducing the size of the image without deteriorating the quality is what optimizing images is all about. This is important because heavy and bulky images slow down web pages and aren’t good for the website’s technical health.

Another smart way is to combine all the images into one large image. This reduces the loading time because there are few HTTP requests. CSS sprites do a great job in this.

3.  Browser caching

Web browser cache holds a lot of information. This means, when users visit a website they already did, the web page won’t take much time to load because the information is already present in the browser cache memory.

Going for minimum cache time in a week enhances the page speed and keeps it performing the finest.

4.  Use CDN

CDNs are content distribution networks that streamline the distribution process of the website’s content, resolving the content structure problem. Users can get faster access because CDN organizes the content in a specific database.

5.  Redirects

Redirects are when a page is redirected to another page, adding more loading time to the HTTP server, which certainly isn’t good. To avoid that from happening, reducing the number of redirects is a smart option.

6. Allow Compression

Compressing the size of files, like JavaScript, CSS and HTML, improves the speed of a website by 90%. The most recommended tool is Gzip. However, image compression with Photoshop is better as Gzip reduces the quality.

7. Optimizing the server’s response time

Checking the volume of the site traffic, web hosting platform, elements used are all essential before optimizing the server response time. Perform a deep search to identify the problems that affect performance. Server performance under 200ms is the finest.

Finishing up

Look into many more ways to improve on Page Speed as it is an important element for a website. Apart from Google’s Algorithms, it is important to please the audience and ensure that they are satisfied. This will surely help your business grow.

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