Having a strong digital marketing strategy is the best and most efficient way to promote and grow your startup. Growing a startup business is quite challenging and if you don’t have a solid plan in place, you might end up wasting your time and money on wrong marketing activities.
In this post, we’re offering 5 tips that will help you market your startup business with an aim to increase its online visibility, boost brand awareness, and drive more sales.
1. Social Media
Social media marketing is one of the best ways to increase exposure and expand your reach, but it is also a low-cost marketing technique, which makes it perfect for startups that operate on a tight budget.
There are many social platforms but the trick is choosing the right one(s) for your startup marketing. For instance, Instagram is the best choice if your startup is related to health, fashion, fitness, beauty, or photography. It has more than one billion users worldwide, which means a huge number of potential customers at your fingertips.
For best results, consider using an Instagram growth service. However, be careful when choosing which agency you’re going to use as they’re not all created equal. For instance, many clients who have worked with the trending Instagram growth agency Social Meep ended up dissatisfied. The tool uses artificial intelligence and automation to provide quick results, which is why many users found their Instagrams banned shortly after signing up. To avoid this happening to you, look for a tool that has a reliable Instagram growth strategy and will help you grow your following organically.
2. Influencer Marketing
Influencer marketing is a trendy and powerful marketing approach that focuses on certain key leaders in the industry who already have a significant number of followers to help drive your brand’s message. It enables you to reach your target audience in a more effective and uniquely authentic way and, if done properly, it can also be pretty cost-effective for startups. In addition, influencers get personal with their followers, fostering a positive, long-term rapport and trust.
Since you probably can’t afford to partner up with celebrities and macro-influencers, we recommend setting your sights lower and working with micro-influencers. Micro-influencers have 10k or fewer followers, provide authentic promotion, and don’t have agents; most of them will be happy to promote your brand in exchange for free samples.
3. Content Marketing
According to the Content Marketing Institute, 90% of companies are actively using content marketing, and about 40% of marketers consider content marketing to be a very important part of their overall marketing strategy.
Content marketing focuses on creating content such as blogs, videos, infographics, and podcasts for your targeted audience. Unlike other marketing tactics, this content isn’t just about selling; it should also serve to provide relevant and valuable information that readers are interested in and want to engage with.
Content marketing can be a cost-effective technique that leads to significant benefits for your business. Not only can it help you attract new customers, but it is also an excellent way to establish yourself as an expert in your industry. It can also help you create buzz for your startup and build trust for your brand.
4. Search Engine Optimization
Search Engine Optimization (SEO) is one of the most cost-effective marketing channels that delivers higher ROI than other marketing tactics. In fact, it drives 1000%+ more traffic than organic social media.
While it is true that SEO can be complicated and time-consuming, it also yields long-lasting results. You can use it to increase your reach organically, improve trust and authority, and become a reputable brand.
There are many ways to start when it comes to SEO for startups but unless you have a big SEO budget (which you probably don’t) it’s best to focus your efforts on a few things and not try to implement a big number of SEO strategies all at once.
5. Email Marketing
Email marketing remains one of the most important marketing strategies for startups. It has an ROI of almost $40 for every $1 spent, which means that for every $1 you spend on email marketing, you can expect an average return of $40, which is higher than any other form of marketing.
In addition, email marketing can help you reach a broader audience who is ready to purchase your products or services. As a result, you’ll drive more traffic, increase sales, and boost your income.
Building a successful startup is not easy, especially in today’s competitive landscape. Mastering digital marketing takes a lot of time and effort, but if you start with a solid strategy and follow these digital marketing tips and best practices, you’ll be able to stand out from the crowd and generate real results.