If you’re running a small business or you’re just getting started in the digital marketing world, you’ll no doubt have spent some time reading articles, downloading books and watching videos in an attempt to improve your knowledge and become a better marketer. But the truth is, with so much information to read online, it can be tough to know what to believe. Trends and techniques are recommended in one article, and then frowned upon in another. Below, we’ve put together some common marketing myths and offered our expert advice on what you should believe.
MYTH 1: The more content you write, the better
This myth is a double-edged sword. On one hand, if you write high-quality, original content on your blog every day of the week and have a website jam packed with material, then you’ll no doubt find more success online than your competitors. However, quality is the key ingredient. There is no point in churning out sub-standard content if you’re passionate about ranking high and driving traffic to your website, as sub-standard content just won’t rank.
Take your mind away from the quantity of content, and focus on quality. In the marketing world, you’re better off writing one super high-quality blog post a month than churning out something mediocre every day or two. Nobody wants to read the same content they’ve read before; they want new ideas, new case studies and new ways to take their learning to the next level.
MYTH 2: Avoid SEO, because it’s a waste of time
One of the most common digital marketing myths and misconceptions is around search engine optimisation, with some claiming that SEO is dead. For as long as we have search engines, we will have the need for search engine optimisation. Unfortunately, though, SEO is becoming a more long-winded and time-consuming process as more businesses compete for the top spots, but it’s still possible to rank on the first page of Google as a small business owner and succeed.
While it’s certainly possible to master SEO on your own, the most sensible idea it to outsource your work to an agency offering SEO services for small businesses. Not only are such services affordable, but they take the pressure out of learning a whole new skill and allow you the time and energy to work on other digital marketing techniques, like social media and content writing.
MYTH 3: Influencer marketing doesn’t work
In recent years, influencer marketing has exploded in popularity, and today businesses big and small are working with influencers and online figures to promote their products. The trend is estimated to be worth an eye-watering $2.3 billion this year. So why do some people say that influencer marketing is a fad and doesn’t work? Well, probably because they’re not doing it right.
Simply paying for other people to promote your products and services won’t work – you need to do everything in your power to keep customers engaged and encourage them to buy from you.
If you want to make sure that you’re getting the most out of your marketing budget, then treat influencer marketing as an ‘introduction’, and make sure that you have the right sales funnels in place, like email marketing and landing pages, to secure sales and encourage repeat orders.
We’ve debunked three of the most common digital marketing myths, but there are certainly more that we could’ve mentioned. Generally speaking, whenever a blogger or influencer says that a particular technique is dead or past its sell-by date, take their advice on the side of caution. Use your own mind and data to decide what techniques are working best. Good luck.
About the Author
Max Greene is the Managing Director of Muffin Marketing, a marketing agency specialising in content marketing, social media marketing, and search engine optimisation.