Do you realize the fact that more than 70 percent of the buying process is generally completed by the time a prospect is prepared to have an interaction with your sales team?
We all do research and perform analysis before purchasing, whether or not it is for cost-effective auto insurance cover, brand new software or if you intend to switch your obsolete IT equipment for the better. And rightly so, as wise consumers we certainly like to ensure that we are out shopping for the best and accurate product.
With this power at hand of the consumers, how can a London based B2B marketing agency will help capture their interest through the buying process and be someone they prefer interacting with after they have initiated a conversation?
Show Your Prospects That You Have Perceived Their Challenges
You know the frequently asked questions your consumers have while requesting the fundamentals of engagement. Great top of funnel content helps response to such common queries. This perhaps be made available in the form of Infographics or perhaps be discussed on the blog.
Blogs and infographics rank very high in the search engine results as they are honing in on a specific question your consumers have, which eventually leads to extremely qualified traffic being sent to your business website.
Once you have got their attention, now what?
Help you Clients Make A Choice
Once you have highlighted an issue to a prospect subsequent step is to help them make a choice which is best for them.
This is an aspect where most of the businesses tend to merely mention their services or merchandise, instead, attempt to create their own content from another perspective. Think through your client’s lens – what sort of issues are they intend to solve? What kind of information do they have at every phase of their buying process?
Mitigate Any Objections or Risks
Now your client has selected the route they intend to take, but perhaps have a couple of services shortlisted. You will understand what these are possible to be as you have already done this before!
Show them your expertise, as this will help them decide better.
Validate Your Proficiency
You are presently at the last step and you are able to literally see the ink drying on the agreement. Peer endorsement is crucial and video based case studies are usually the best option. They are quick and provide the consumer with the validation they are looking for to proceed.
Is It Easy?
Making the content is not anything simple. And you also require a slick process to deliver as well as track it down. It asks for a transparent content strategy and accurate coordination to get it right. But, if you do not have such skills in-house, and you are all set to boost your buyers’ decision making process quickly then you must get in touch with a London based B2B marketing agency to assist you on your way!