SEO or Search Engine Optimization is one of the most powerful marketing tools today. SEO relies on certain practices and techniques to increase the chances of a certain site or product to appear in search engines.
SEO can help clients reach their market effectively and SEO companies like SEO expert San Diego are there to assist different companies in applying the practice. Hiring an SEO company can be tricky so here are 5 questions to ask yourself before hiring one.
How prepared are they for your demands?
A website often reflects the work of an SEO company. How they’ve presented their own website could give you an idea of how well they’ll be able to develop your own site. Everything should be considered; from physical appearance, navigation, and accessibility. These are the things that help a website go up the google rankings, thus attracting more customers.
Did they work with a similar company as yours already?
If the SEO Company you’re considering has worked on similar niches before, then that’s a huge bonus. It only means that they’ve had experience and knowledge on the useful keywords, the competition (and its weaknesses), and how to address the target market of that specific niche.
Will they involve you in the process through timelines?
The process of creating, designing, and maintaining your website may take some time. Therefore, your SEO Company should give you a timeline of how they plan to reach their goals for your side. This plan should be including development (both the site and its contents), website traffic, and Google search ranking. This will also allow you track the performance of your partner company.
What exactly are you getting from their SEO package?
This package will help you set your own standards in finding out which company would be most beneficial to your needs, and which company is offering the best deal. Note that there are some companies that will only rework your site, while there are others that offer to develop your site, so make sure that you make the most of the services that they will offer.
What are their inclusions?
Just like any job application, you should be aware of their past work. This will tell you a lot about the company itself; their style, work ethics, capabilities, etc. This will help you in getting to know who you’re going to be working with. You could even contact the website owner of their past projects and get a testimonial.