As a small business owner, you’ll no doubt always be looking for ways to get ahead and take your brand to the next level. If you’re looking to go full steam ahead into 2019 and maximise your chances of success, then fear not: below, we’ve put together five ways to promote your business in the New Year and make more money, find new clients, and boost your bottom line.
Invest in video content
Video content has been on the rise for a number of years now, but in 2019 we’ll see consumers spend more time looking at video than any other type of content combined. Get out the camera and start recording videos, whether you show off your products, upload reviews and case studies or offer tutorials and how-to guides. The later you leave it, the harder it’ll become down the line, so put all of your energy into creating fantastic content that will help you to convert.
Think about public relations
When was the last time you wrote a press release or appeared on your local newspaper’s website? PR has never been more important, with consumers today in many ways numb to traditional advertising methods and instead more interested in real, authentic promotion. Do something great, like hiring new staff or opening a new office, and shout it from the rooftops.
Use social media
There are so many ways that you can use social media to promote your business, but most of us are simply too busy to take control of our Twitter, Facebook and Instagram accounts. But rather than letting those accounts collect dust, rely on a company that offers social media management UK based, who can post content for you and keep your accounts ticking over.
Update your website
Give your website a new lick of paint this year, and bring it into today’s modern times. Your site should be responsive, mobile-first and content focused. Post lots of blogs and resources for people to use when they head to your website, and do everything in your power to grow your business and maximise your chances of success. In time, you’ll be able to get to rank one.
Try a publicity stunt
If you’re struggling to stand out from the competition, consider a publicity stunt, like launching an unusual flavour of your product or changing the name of your business. Fun and quirky things can secure coverage in newspapers, magazines and online and change the fortunes of your business, but be strategic and do something calculated to avoid embarrassment. If you’re still not sure of the right strategy, enlist the support of a marketing specialist who can do the work.
There you have it – five great ways to promote your business in 2019 and get more from your marketing campaigns. We wish you the very best of luck with your new strategy. Onwards and upwards!